Brian Benstock GM Paragon Honda Promotes Dan Weik CEO Business Rater

http://BusinessRater.com has implemented a 5-star culture in Paragon Honda in Queens New York. Paragon Honda is the largest Certified Honda dealership in the World.  GM – Brian Benstock recommends Business Rater CEO Dan Weik , see video above.

53% Of Shopper Search For Product Reviews While In Store

53% Of Shoppers Search For Product Reviews While In Store

Three in five social shoppers conduct competitive price searches or find specials, coupons, or deals while in a retail location, according to a study released in October 2011 by Performics and conducted by ROI Research. Data from the “2011 Social Shopping Study” indicates that these are the most popular frequent or occasional in-store online search activities among shoppers who use social networks during the shopping process. 53% also search for product reviews while in-store, while 45% research product availability. According to the study, 41% of social shoppers research product information, 40% check for alternate store locations, while 37% search for product images and 18% search for product videos.

From Dan: Imagine that more than half of your ‘in store’ traffic is looking you up online everyday while standing directly in front of you! This may be devastating to many businesses who allow third parties to dominate their online market share, brand and product!

What’s even scarier is what if 50% of your 53% leave your business do to negative content, bad reviews from third parties and competitors stealing your online space on your Page One Google, Yahoo or Bing? 

That’s 25% profit loss that can seriously effect your bottom line & marketing budget!

The solution is simple. Either pro-actively manage your online reputation if you’re an online wiz or identify industry professionals to help you that are fluent in; Reputation Management, Online Marketing, SEO, SEM, Keyword Optimization, Marketing Ninjas is who you desire!

You can either use the bandade method like “Adwords” thats expensive and difficult to understand or organic methods that are inexpensive and work for you 24/7 unlike Adwords where the traffic stops when the money runs out.

DAN WEIK / President & CEO
BUSINESS RATER, LLC.
5694 Mission Center Rd #141
San Diego, CA. 92108

[T] 619.800.4692
[F] 619.684.1538
Skype: danweik

Follow (ME) on Facebook
www.facebook.com/danweik

Follow (BR) on Facebook
www.facebook.com/businessrater

A general description of Business Rater for your understanding:

Business Rater is a Review and Rating System that is custom built for businesses to allow them to moderate their own reviews on the web after collecting approx. 99% of their sold customer’s reviews and ratings using our improved sales process.  We then market those positive results to Google, Yahoo, Bing increasing SEO/SEM on relative search phrases to the dealer, ultimately driving more traffic to the dealers website and rooftop. 

With (BR) integrated survey system our clients receive detailed statistic analytics of their sold customers to optimize their current marketing and advertising campaigns and strategies.  Business Rater not only improves their online reputation, but trumps other 3rd party companies and competitors competing for their page on relative search phrases like City/Year/Make/Model, service department services searches, employee searches, business franchise and marque name searches.

Steve Jobs and the Seven Rules of Success

Steve Jobs’ impact on your life cannot be overestimated.
His innovations have likely touched nearly every aspect — computers, movies, music and mobile. As a communications coach, I learned from Jobs that a presentation can, indeed, inspire. For entrepreneurs, Jobs’ greatest legacy is the set of principles that drove his success.

Over the years, I’ve become a student of sorts of Jobs’ career and life. Here’s my take on the rules and values underpinning his success. Any of us can adopt them to unleash our “inner Steve Jobs.”

1. Do what you love. Jobs once said, “People with passion can change the world for the better.” Asked about the advice he would offer would-be entrepreneurs, he said, “I’d get a job as a busboy or something until I figured out what I was really passionate about.” That’s how much it meant to him. Passion is everything.

2. Put a dent in the universe. Jobs believed in the power of vision. He once asked then-Pepsi President, John Sculley, “Do you want to spend your life selling sugar-water or do you want to change the world?” Don’t lose sight of the big vision.

3. Make connections. Jobs once said creativity is connecting things. He meant that people with a broad set of life experiences can often see things that others miss. He took calligraphy classes that didn’t have any practical use in his life — until he built the Macintosh. Jobs traveled to India and Asia. He studied design and hospitality. Don’t live in a bubble. Connect ideas from different fields.

4. Say no to 1,000 things. Jobs was as proud of what Apple chose not to do as he was of what Apple did. When he returned in Apple in 1997, he took a company with 350 products and reduced them to 10 products in a two-year period. Why? So he could put the “A-Team” on each product. What are you saying “no” to?

5. Create insanely different experiences. Jobs also sought innovation in the customer-service experience. When he first came up with the concept for the Apple Stores, he said they would be different because instead of just moving boxes, the stores would enrich lives. Everything about the experience you have when you walk into an Apple store is intended to enrich your life and to create an emotional connection between you and the Apple brand. What are you doing to enrich the lives of your customers?

6. Master the message. You can have the greatest idea in the world, but if you can’t communicate your ideas, it doesn’t matter. Jobs was the world’s greatest corporate storyteller. Instead of simply delivering a presentation like most people do, he informed, he educated, he inspired and he entertained, all in one presentation.

7. Sell dreams, not products. Jobs captured our imagination because he really understood his customer. He knew that tablets would not capture our imaginations if they were too complicated. The result? One button on the front of an iPad. It’s so simple, a 2-year-old can use it. Your customers don’t care about your product. They care about themselves, their hopes, their ambitions. Jobs taught us that if you help your customers reach their dreams, you’ll win them over.

There’s one story that I think sums up Jobs’ career at Apple. An executive who had the job of reinventing the Disney Store once called up Jobs and asked for advice. His counsel? Dream bigger. I think that’s the best advice he could leave us with. See genius in your craziness, believe in yourself, believe in your vision, and be constantly prepared to defend those ideas.

Related: 10 Things to Thank Steve Jobs For 

Are we Linkedin?

 

 

 

Web Influences Half of Retail Sales

In 2011, more than $1.1 trillion in retail sales could be attributed to “web-influenced” purchases (offline retail sales influenced by online research),according to [download page] a white paper released in October 2011 by Group M Search and Compete. Data from “Search’s Role in the New Retail Shopper Profile” indicates that combined with measured online sales, 48% of all retail sales are either online purchases or Web-influenced purchases.

This trend is expected to continue. By 2014, the percentage of all retail sales that are web-influenced is forecast to increase to 53%, or $1.4 trillion. In addition, 93% of buyers use search in the in-store shopping process.

Generic Queries Dominate Buyer Search Behavior

Buyers are much more likely to search on generic terms than branded, as 86% of buyers conduct generic, as opposed to branded, queries. In studying the referrals from search engines to brand and third-party sites, research also shows that more visitors arrive from generic searches, indicating early stage searching at the top of the purchase funnel.

Buyers show a greater propensity to click on a generic link, at a rate of 144% more than the general shopper conducting searches in the related category.

Non-branded Queries Drive 73% of Referrals

Almost three-quarters (73%) of referrals come from non-branded queries. The only instance where the gap in these numbers starts to close is during the holiday period, when other paid media spends increase enough to push branded searches. Up to 34% of branded searches during this time. Of all clicks happening on a search result page, 92% come from organic, with only 8% from paid, referral.

Organic Listings Drive Buyer Behavior

Buyers consistently click on the organic links of a search engine results page (SERP) more often than paid. For branded queries it is just as pronounced, with buyers clicking 64% of the time, broken out by 94% on organic links, compared to 6% percent paid. This new data is even more of a tilted reality than the universally stated 80-20 rule of organic compared to paid traffic traditionally espoused. In fact, a broader view utilizing Compete’s US Top 100 retailer data and eliminating the holiday period puts the ratio of organic to paid clicks closer to 85-15.

e-tailing group: 1 in 3 Online Consumers Perform Mobile Research

Approximately one in three online US consumers have performed one of several mobile shopping research activities in the past three months, according to [pdf] a study from the e-tailing group and PowerReviews. Data from “The 2011 Social Shopping Study” indicates that a leading 33% of online consumers have both checked for sales and specials and looked up store information such as hours, location and maps via mobile device in the past three months

Note From Dan

1) The web has become increasingly dynamic and advances in new directions in what seems to be a daily basis, right or wrong?

2) Dominant web tools such as Google Webmaster Tools clearly identify what direction to drive in, what path to focus on and how to reach our goals, but who has time for that!

3) Consumer statistics such as above back up Google’s never-ending updates, but the problem that underlies is by the time we arrive at planet “thank god we made it” Google has already programmed new direction, right or wrong?

Business owners are typically great at doing what they love the most, managing their business!

*I’d be willing to be the surf shop owner didn’t really dream on becoming an Internet Marketer when he grew up, he didn’t want to waste countless hours a day in front of his MAC!  I believe he wanted to own a business doing (exactly) what he loves to do, but that dream has been spoiled and he now must sink or swim with the online sharks circling his store!! HOW FAIR IS THAT? Not very, but it’s a reality and business has advanced to “Digital Marketing” so if you’re not swimming in Digital Advancement Technology (and no expect you to be) that truly supports and pushes todays marketing era then you have no choice but to find a team that eats, breathes and lives for new technology and stays current in today’s cutting edge technology before your neighbor who’s opened up shop down the street “who also sells surf boards” claims your Online Real-Estate!” 

DAN WEIK / President & CEO 

BUSINESS RATER, LLC.
BUSINESSRATER.COM

5694 Mission Center Rd #141
San Diego, CA. 92108
[T] 619.800.4692
[F] 619.684.1538
Skype: danweik

A general description of Business Rater for your understanding:

Business Rater is a Review and Rating System that is custom-built for businesses to allow them to moderate their own reviews on the web after collecting approx. 99% of their sold customer’s reviews and ratings using our improved sales process.  We then market those positive results to Google, Yahoo, Bing increasing SEO/SEM on relative search phrases to the dealer, ultimately driving more traffic to the dealers website and rooftop. 

With (BR) integrated survey system our clients receive detailed statistic analytics of their sold customers to optimize their current marketing and advertising campaigns and strategies.  Business Rater not only improves their online reputation, but trumps other 3rd party companies and competitors competing for their page on relative search phrases like City/Year/Make/Model, service department services searches, employee searches, business franchise and marque name searches

Google Blocks Organic Keyword Search Data For Google Users – Internet Sales Managers Community

Google just made a big change in how they will track organic visits to your website.  If a consumer is logged into their Google Account and does a search in Google, and clicks on your link, you WILL NOT be told which keyword they used.

This has a major impact in keyword optimization and web content strategies. Google will still show referral website traffic but not the keywords used in search to arrive at your site.

Here is the official announcement from Google:

As search becomes an increasingly customized experience, particularly for signed in users, we believe that protecting these personalized search results is important. As part of that effort, today the Google Search team announced that SSL Search on https://www.google.com will become the default experience for signed in users on Google.com (see the Official Google Blog post to learn more).

Protecting user privacy is important to us, and we want to take this opportunity to explain what the Google Analytics team is doing to help you continue measuring your website effectively in light of these changes.

How will this change impact Google Analytics users?

 
When a signed in user visits your site from an organic Google search, all web analytics services, including Google Analytics, will continue to recognize the visit as Google “organic” search, but will no longer report the query terms that the user searched on to reach your site.

Keep in mind that the change will affect only a minority of your traffic. You will continue to see aggregate query data with no change, including visits from users who aren’t signed in and visits from Google “cpc”. 

What is Google Analytics doing about it?

 
We are still measuring all SEO traffic. You will still be able to see your conversion rates, segmentations, and more. 

To help you better identify the signed in user organic search visits, we created the token “(not provided)” within Organic Search Traffic Keyword reporting. You will continue to see referrals without any change; only the queries for signed in user visits will be affected. Note that “cpc” paid search data is not affected.

Our team continues to explore ways that we can surface relevant information, like search query data, to help you measure the effectiveness of your website and marketing efforts, and as always, we welcome any feedback or comments that you have.

Thank you for continuing to help us improve Google Analytics.

What do you have to say about this change?  This is another example of why businesses need to keep connected with changes in Google because it seems like MANY things are changing on a regular basis.