53% Of Shopper Search For Product Reviews While In Store

53% Of Shoppers Search For Product Reviews While In Store

Three in five social shoppers conduct competitive price searches or find specials, coupons, or deals while in a retail location, according to a study released in October 2011 by Performics and conducted by ROI Research. Data from the “2011 Social Shopping Study” indicates that these are the most popular frequent or occasional in-store online search activities among shoppers who use social networks during the shopping process. 53% also search for product reviews while in-store, while 45% research product availability. According to the study, 41% of social shoppers research product information, 40% check for alternate store locations, while 37% search for product images and 18% search for product videos.

From Dan: Imagine that more than half of your ‘in store’ traffic is looking you up online everyday while standing directly in front of you! This may be devastating to many businesses who allow third parties to dominate their online market share, brand and product!

What’s even scarier is what if 50% of your 53% leave your business do to negative content, bad reviews from third parties and competitors stealing your online space on your Page One Google, Yahoo or Bing? 

That’s 25% profit loss that can seriously effect your bottom line & marketing budget!

The solution is simple. Either pro-actively manage your online reputation if you’re an online wiz or identify industry professionals to help you that are fluent in; Reputation Management, Online Marketing, SEO, SEM, Keyword Optimization, Marketing Ninjas is who you desire!

You can either use the bandade method like “Adwords” thats expensive and difficult to understand or organic methods that are inexpensive and work for you 24/7 unlike Adwords where the traffic stops when the money runs out.

DAN WEIK / President & CEO
BUSINESS RATER, LLC.
5694 Mission Center Rd #141
San Diego, CA. 92108

[T] 619.800.4692
[F] 619.684.1538
Skype: danweik

Follow (ME) on Facebook
www.facebook.com/danweik

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www.facebook.com/businessrater

A general description of Business Rater for your understanding:

Business Rater is a Review and Rating System that is custom built for businesses to allow them to moderate their own reviews on the web after collecting approx. 99% of their sold customer’s reviews and ratings using our improved sales process.  We then market those positive results to Google, Yahoo, Bing increasing SEO/SEM on relative search phrases to the dealer, ultimately driving more traffic to the dealers website and rooftop. 

With (BR) integrated survey system our clients receive detailed statistic analytics of their sold customers to optimize their current marketing and advertising campaigns and strategies.  Business Rater not only improves their online reputation, but trumps other 3rd party companies and competitors competing for their page on relative search phrases like City/Year/Make/Model, service department services searches, employee searches, business franchise and marque name searches.