Tag Archives: Online Marketing Solution

53% Of Shopper Search For Product Reviews While In Store


53% Of Shoppers Search For Product Reviews While In Store

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Three in five social shoppers conduct competitive price searches or find specials, coupons, or deals while in a retail location, according to a study released in October 2011 by Performics and conducted by ROI Research. Data from the “2011 Social Shopping Study” indicates that these are the most popular frequent or occasional in-store online search activities among shoppers who use social networks during the shopping process. 53% also search for product reviews while in-store, while 45% research product availability. According to the study, 41% of social shoppers research product information, 40% check for alternate store locations, while 37% search for product images and 18% search for product videos.

From Dan: Imagine that more than half of your ‘in store’ traffic is looking you up online everyday while standing directly in front of you! This may be devastating to many businesses who allow third parties to dominate their online market share, brand and product!

What’s even scarier is what if 50% of your 53% leave your business do to negative content, bad reviews from third parties and competitors stealing your online space on your Page One Google, Yahoo or Bing? 

That’s 25% profit loss that can seriously effect your bottom line & marketing budget!

The solution is simple. Either pro-actively manage your online reputation if you’re an online wiz or identify industry professionals to help you that are fluent in; Reputation Management, Online Marketing, SEO, SEM, Keyword Optimization, Marketing Ninjas is who you desire!
You can either use the bandade method like “Adwords” thats expensive and difficult to understand or organic methods that are inexpensive and work for you 24/7 unlike Adwords where the traffic stops when the money runs out.

DAN WEIK / President & CEO
BUSINESS RATER, LLC.
5694 Mission Center Rd #141
San Diego, CA. 92108

[T]
619.800.4692
[F] 619.684.1538
Skype: danweik

Follow (ME) on Facebook
www.facebook.com/danweik

Follow (BR) on Facebook
www.facebook.com/businessrater

A general description of Business Rater for your understanding:

Business Rater is a Review and Rating System that is custom built for businesses to allow them to moderate their own reviews on the web after collecting approx. 99% of their sold customer’s reviews and ratings using our improved sales process.  We then market those positive results to Google, Yahoo, Bing increasing SEO/SEM on relative search phrases to the dealer, ultimately driving more traffic to the dealers website and rooftop. 

With (BR) integrated survey system our clients receive detailed statistic analytics of their sold customers to optimize their current marketing and advertising campaigns and strategies.  Business Rater not only improves their online reputation, but trumps other 3rd party companies and competitors competing for their page on relative search phrases like City/Year/Make/Model, service department services searches, employee searches, business franchise and marque name searches.

Google Blocks Organic Keyword Search Data For Google Users – Internet Sales Managers Community


Google just made a big change in how they will track organic visits to your website.  If a consumer is logged into their Google Account and does a search in Google, and clicks on your link, you WILL NOT be told which keyword they used.

This has a major impact in keyword optimization and web content strategies. Google will still show referral website traffic but not the keywords used in search to arrive at your site.

Here is the official announcement from Google:

As search becomes an increasingly customized experience, particularly for signed in users, we believe that protecting these personalized search results is important. As part of that effort, today the Google Search team announced that SSL Search on https://www.google.com will become the default experience for signed in users on Google.com (see the Official Google Blog post to learn more).

Protecting user privacy is important to us, and we want to take this opportunity to explain what the Google Analytics team is doing to help you continue measuring your website effectively in light of these changes.

How will this change impact Google Analytics users?

 
When a signed in user visits your site from an organic Google search, all web analytics services, including Google Analytics, will continue to recognize the visit as Google “organic” search, but will no longer report the query terms that the user searched on to reach your site.

Keep in mind that the change will affect only a minority of your traffic. You will continue to see aggregate query data with no change, including visits from users who aren’t signed in and visits from Google “cpc”. 

What is Google Analytics doing about it?

 
We are still measuring all SEO traffic. You will still be able to see your conversion rates, segmentations, and more. 

To help you better identify the signed in user organic search visits, we created the token “(not provided)” within Organic Search Traffic Keyword reporting. You will continue to see referrals without any change; only the queries for signed in user visits will be affected. Note that “cpc” paid search data is not affected.

Our team continues to explore ways that we can surface relevant information, like search query data, to help you measure the effectiveness of your website and marketing efforts, and as always, we welcome any feedback or comments that you have.

Thank you for continuing to help us improve Google Analytics.

What do you have to say about this change?  This is another example of why businesses need to keep connected with changes in Google because it seems like MANY things are changing on a regular basis.